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Customer Experience Management


Crystal Qube™ is a customer experience management solution that transforms all customer data into feasible business intelligence. It is a system that has all you need to know about your customers at the touch of your hand.

The system will enable you to see the big picture of your customer.

Churn Management

By using customer analytics and data mining, Crystal Qube™ builds predictive modeling based on customers’ past and present behaviour. This indicates the probability for a specific customer to stop using Telco services. By addressing these issues successfully, the customer will become more loyal and will be prevented and deterred from churning.

Campaign Management

Based on the analysis of customer segmentation, churn score, usage patterns, recharge history etc., campaigns for retention, revenue enhancement (increasing customer wallet share) and cross-sell/up-sell can be designed. The campaign’s effectiveness is measured by capturing the response of the targeted base.

Profitability Analysis

Crystal Qube™ measures the return on investments (ROI) for individual products or services. Based on performance analysis, Crystal Qube can help you decide which products' plan or services to focus on in the future. You can even perform profitability analysis on your or your competitors’ products.

Credit Risk Management

Customer analytics could be used for insights regarding credit payment risks. It measures non-payment risks attached to the customer based on their historical behaviour, credit dues, and thus, dunning actions are taken. The risk score is a valuable measure for up-sell campaigns as you won’t be focusing on activities that won’t return the investments.

Customer Segmentation

The solution offers a multi-dimensional view of the customers based on various parameters. Therefore, customers can be clustered and grouped into various segments.

Cross-sell and up-sell

By analyzing the data regarding the customer balance continuity and their profile usage patterns, Crystal Qube™ builds analytical models to identify product bundling opportunities for cross-sell and up-sell.

Tariff Simulation

With this option, users can analyze the revenue impact of the price plan (tariff) change. The tariff simulator simulates tariff changes on the whole customer base or a single customer. Competitors’ tariff simulation allows you to check how much your customers spend on the same level of service in your competitors’ network.